Ascend Vitality Wellness
Launch Roadmap & Growth Platform

Presented by Sasha Tapie

The Opportunity

Ascend Vitality Wellness is entering the Fort Lauderdale market with a premium wellness, recovery, vitality, IV therapy, peptide optimization, bio-feedback, longevity positioning.

The goal is not just to open a clinic.
The goal is to launch a brand.
Phase 1: Launch Infrastructure

Build the complete foundation before opening.

Website
Social platforms
Lead capture
Founding Member offer
Tracking
Launch content
Brand messaging
Local market awareness
Website Build

AVWLife.com will become the central conversion hub.

Core pages:
Home
Services
IV Therapy
Peptide Optimization
Bio-Feedback Technology
Memberships
Founding Members
About
Contact / Book Now
Founding Member CTA
Become an AVW Founding Member

Complimentary Founding Member access before launch.

Includes:
10% Savings

On eligible services, products, and programs

Priority Launch Updates

Be first to know what's coming

Early Access Offers

Exclusive deals before public release

Preferred Scheduling

Book ahead of general availability

Member-Only Promotions

Private offers reserved for founding members

Positioning:
Exclusive access.

Not discount marketing.

This is a rare opportunity to join before the doors open — reserved for those who move first.

Social Platform Launch

Create, brand, optimize:

Facebook
Instagram
TikTok
YouTube
X

Each platform will launch with consistent visuals, bios, links, opening messaging, pinned CTA, starter content.

Tracking & Lead Capture

Every lead source should be measurable from day one.

GA4
Google Tag Manager
Meta Pixel
4
TikTok Pixel
Google Search Console
Lead Form Tracking
CTA Conversion Tracking
Phase 1 Deliverables
01

Website launch

02

Founding Member funnel

03

Social platform setup

04

Profile graphics

05

Launch bios

06

Starter posts

07

CTA copy

08

Lead capture form

09

Automated lead notifications

10

Tracking setup

11

Launch messaging

Recommended
Phase 1 Investment
$9,500
$2,500

one-time

Phase 2: Monthly Growth Platform

After launch infrastructure, Ascend needs consistency.

The goal is trust, education, reach, leads, authority.

Monthly platform includes:
3 posts per week

Cross-platform distribution

One monthly podcast-style shoot
One full YouTube video
10 to 30 short-form clips

Captions

Scheduling
Monthly performance review
Content Engine

One monthly shoot becomes:

YouTube long-form video

Instagram Reels

TikTok videos

Facebook Reels

YouTube Shorts

X video clips

Educational posts

Founder clips

Service explainers

Patient-facing FAQ content

Monthly Maintenance Options
Foundation
$2,500 $1,000 /month

3 posts per week, scheduling, light creative

Growth Platform
$4,500 $2,000 /month

3 posts per week, monthly shoot, YouTube video, 10 to 12 shorts

Recommended Plan
Phase 1

Launch Infrastructure (one time)

$9,500 $2,500
Phase 2

Monthly Growth Platform

$4,500 $2,000 /month

Minimum 90 days

Why This Matters

Ascend should not look like another IV clinic.

It should feel like Fort Lauderdale's premium destination for vitality, recovery, optimization, longevity, performance.

The brand should launch with credibility before the doors open.

Ascend Beyond Ordinary Health.

AVWLife.com Founding Member Access

The membership language should align with the current Essential / Elite positioning in their collateral.